Dr. Greeno is a veteran physician executive with 25 years of experience in the hospitalist physician services and has spent much of that time focusing on healthcare delivery redesign. He now concentrates on federal healthcare policy and on advising early and mid-stage healthcare companies
succeed in the rapidly changing healthcare environment.
Dr. Greeno was the founder of Cogent Healthcare and served as its Chief Medical Officer for the first 17 years of the company’s history, eventually becoming the company’s first EVP of Strategy and Innovation. After helping Cogent manage its merger with Sound Physicians, Dr. Greeno joined IPC as its first ever Chief Strategy Officer. Following the acquisition of IPC by TeamHealth, he became the Senior Advisor for Medical Affairs for TeamHealth.
Dr. Greeno was the creator of the hospitalist program management model used by Cogent and originally developed and managed Cogent’s national network of hospitalist physicians which grew to over 1,200 providers and 2000 employees. He is considered a pioneer in Hospital Medicine, which has become the fastest growing field in the history of American medicine. He is one of the twenty-three founding members of the Society of Hospital Medicine, which now has over 22,000 members. He is a Past President of SHM and served on the Society’s Board of Directors. He is also the long-standing Chairman of Public Policy leading SHM’s advocacy and governmental affairs efforts and recently joined the SHM staff as the Senior Advisor for Government Relations. He also represents SHM as member of the House of Delegates for the American Medical Association and serves as an SHM advisor to the Specialty RVS Update Committee (RUC).
Dr. Greeno also serves as an advisor and/or consultant for several early stage healthcare companies including Sitka, Axial, Honor and CLEW. He is also a member of the Leavitt Partners Experts Panel. He has recently been named President of Sitka Medical Associates which is Sitka’s associated medical group.
Dr. Greeno is a nationally recognized expert on hospitalist programs and their clinical and administrative management and speaks and writes regularly on the subject. He has authored over thirty articles and book chapters on Hospital Medicine programs for national publications. In addition, he has presented at the national meetings of the American Hospital Association, the Institute for Healthcare Improvement, Society of Hospital Medicine, American College of Healthcare Executives, American College of Physician Executives, American Association of Health Plans, HFMA, MGMA, The IPA Association of America, The National IPA Coalition, and several state hospital associations. He has been a featured speaker at
hospitalist meetings in Japan, Brazil, and the UK. Dr. Greeno’s policy efforts consists primarily of working with Congress, CMS, CMMI, MedPAC and others on delivery system reform, population health, and the movement to value based payments. He is considered an expert in bundled payment programs, other alternative payment models including capitation, and on the impact of MACRA on physicians and the physician staffing industry. In his roles for Cogent Healthcare and IPC, he led those company’s participation in the CMS bundled program (BPCI). At the time both of those organizations were among the three largest risk takers in the program. He speaks nationally and internationally on these subjects and on the role of hospitalists in the evolving healthcare system.
He is a recipient of the SHM Award for Outstanding Service in Hospital Medicine given to only one hospitalist physician a year. In addition, SHM has awarded him a Master in Hospital Medicine, one of only a handful of individuals to ever receive this distinction. Three times Modern Healthcare has named Dr. Greeno to its list of “50 Most Influential Physician Executives in Healthcare,” the first hospitalist ever to make this prestigious list.
Dr. Greeno graduated from the University of Nebraska, College of Medicine in 1979, with Distinction and Alpha Omega Alpha. After completing a medical residency in Internal Medicine at the University of Iowa Hospitals and Clinics, Dr. Greeno completed fellowships in Critical Care and Pulmonary Medicine at the Memorial Sloan-Kettering Cancer Center and was a Research Fellow at the Laboratory of Immunology and Cellular Physiology at Rockefeller University in New York.
Dr. Greeno formerly served as Medical Director of the Intensive Care Unit and Director of Respiratory Medicine at Good Samaritan Hospital in Los Angeles, California. He has received board certification in Internal Medicine, Pulmonary Medicine and Critical Care Medicine.